Taylor Center Social Media Engagement

The aim of this client project for the Taylor Centre for Performing Arts was to address how to increase online presence and engagement among Mount Royal University Students. Through developing a strategy, the implementation of social media marketing through Instagram and Facebook proved to be an effective method in creating awareness among the group, given the targeted demographic. The integration of visual content is imperative because it substantially increases audience engagement rates, especially in the younger audience. A mockup campaign consisting of interactive engagement pieces, a live expo and posters were also used to attract a wider audience.