Social Media Marketing Prototype

This is a social media prototype for a marketing project, using a fictional company called FANZ, specializing in backpacks for students. A marketing strategy was created to build awareness about the brand. The marketing team used social media platforms variety of social media platforms to engage and market to consumers within the target demographic, consisting of primarily the millennial or gen Z segment. Platforms include, Instagram, which aimed to use sponsored ads, Instagram Shop, live events, advertisements on stories, and engaging posts using giveaways to generate traffic. Snapchat stories were also aimed to be used for sales promotion, in which a user may 'swipe up' and be redirected to the company website.